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I’ve been meaning to write this post since this summer when Splash Communications celebrated its fifth year in business.  It is with great gratitude that I say, “Thank You.”  We couldn’t have done it without you and I want to take this opportunity to tell you how much we appreciate your support as we made a splash in the marketing world.

·         To our wonderful clients, thank you for trusting us with your brands and making us seamless extensions of your teams.

·         To our Splash specialists, especially Christine, Holly, Kirsten and Esther (our first Splash intern!), thank you for sharing my passion for creativity, flawless execution and results.

·         To all our partners over the year who have brought their expertise to us through video, photography, web design, nutrition knowledge and so much more -- we love how you help us deliver an extraordinary experience.

·         To all of you who have been cheerleaders since the very beginning and who have generously completed our random surveys, provided informal consumer feedback, referred talented business partners and, most of all, kept us laughing -- thank you!

·         And a special thank you to my husband, Glen, and our two sons, along with our extended family, for, well, everything!

Wishing you and your families a rejuvenating and fun-filled Thanksgiving holiday. 

-- Kyle

Can adding an element of fun, change behavior?  For commuters in Stockholm, it did.  To encourage more people to take the stairs than the escalator, Volkswagen Sweden anonymously transformed subway stairs there into a giant piano keyboard.  As commuters climbed up and down, they were delighted by the sounds of actual musical notes (watch the video).   Stair traffic rose 66%.  Later, Volkswagen revealed they were behind the experiment and a campaign called the Fun Theory.  According to BusinessWeek (11/2/09), the “campaign will next feature Web ads that ‘link the projects to our environmentally friendly cars,’ says Marcus Thomasfolk, VW Sweden’s head of communications.”  How can you inject fun to engage consumers with your brand?