Borrowing Brilliance

Friday, 18 September 2009 09:11 by kpotvin


We’ve said it before:  Borrowing isn’t bad and we are happy that Author David Kord Murray agrees.  He just came out with a new book, “Borrowing Brilliance, The Six Steps to Business Innovation by Building on the Ideas of Others.”  You can hear him talk about it in a terrific interview by Reena Jana, Innovation Department Editor for BusinessWeek (also read her review).  Jana asks Murray, former head of innovation for Intuit, about “copying” ideas and Murray explains, “It’s about the fine line between plagiarism and innovation…In the book I talk about how you define a problem and then you go out and look for places with a similar problem and borrow ideas from there.”  He describes how Biologist Charles Darwin borrowed from geology, and later economics, to come up with his best ideas.  Another example is Google, which used libraries and researchers as models when developing its online search tool.There are so many sources of inspiration: nature, other industries, history.  Borrow from the best and add your own twist.  After all, isn’t imitation the sincerest form of flattery?  What do you think?

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