Custom M&M’s: Innovation Makes Waves

Tuesday, 5 January 2010 09:02 by kpotvin


For years, we’ve been known to share Splash M&Ms, aqua and blue candies that say “Make Waves” and “Splash!”   We even created some pink ones this year as a little treat to thank our Making Strides Against Breast Cancer/Splash for the Cure Team.   What’s not to love?  Delicious, affordable, fun!

The My M&M’s® line is now so popular, it has expanded to offer corporate and sports team logos, photos and more.  But as ubiquitous as these personalized candies are, at one time, just having little M's on candy was interesting.  So how did this innovation come to be?  Writer Jessie Scanlon explores this in a recent Businessweek article and provides lessons learned.  One of them is to forget focus groups.  Scanlon writes: “When it comes to new-to-the-world products or services, don't rely on what customers say they think or want.  As Henry Ford is quoted as saying, if he'd asked his customers what they wanted, they would have said a faster horse.”

It’s a new year and a new decade.  Share your pie-in-the-sky ideas.  Anything is possible.

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